NEUE HAAS GROTESK TYPE POSTER
I designed this poster as a tribute to the typeface Neue Haas Grotesk, capturing its clarity, neutrality, and elegance. The layout emphasizes the geometric precision and clean lines of the font. The large scale letterforms at the top provide visual impact, while the bold “GROTESK” anchors the composition and highlights one of the font’s most iconic qualities, its ability to be strong yet refined.
I wanted this piece to feel like a museum style presentation, minimalist, spacious, and intentional, mirroring how Neue Haas Grotesk might be used in contemporary editorial, branding, or architectural contexts. The use of a deep red background contrasts with the soft yellow text, evoking both warmth and authority. This combination was chosen to reflect the typeface’s versatility, both expressive and strong.
Neue Haas Grotesk is more than just Helvetica’s predecessor, it’s a reminder that even the most neutral fonts can carry immense personality when used with intention.